Coca-Cola is the most ubiquitous of American brands, the symbol of American capitalism and culture internationally, for better and for worse. It’s been a stand-in for American modernity and a lightening rod for global opposition to US corporate and cultural hegemony. Amanda Ciafone discusses the material and immaterial products of Coca-Cola — and the resistance that has shaped the trajectory of The Coca-Cola Company.
Resources:
Amanda Ciafone, Counter-Cola: A Multinational History of the Global Corporation University of California Press, 2019