Against the Grain

Marketing Memory

How we remember the past appears innate: a look back to the lost innocence of childhood and adolescence, to the sounds and sensations of our early years.  But historian Gary Cross says that how we remember the past, and what past we even choose to remember, has everything to do with contemporary capitalism, based on the rapid consumption of products.


Gary Cross , Consumed Nostalgia: Memory in the Age of Fast Capitalism Columbia University Press, 2017

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