Against the Grain

Marketing Memory

How we remember the past appears innate: a look back to the lost innocence of childhood and adolescence, to the sounds and sensations of our early years.  But historian Gary Cross says that how we remember the past, and what past we even choose to remember, has everything to do with contemporary capitalism, based on the rapid consumption of products.


Gary Cross , Consumed Nostalgia: Memory in the Age of Fast Capitalism Columbia University Press, 2017

  • DaveO

    Interesting, yes, but for a historian he really shot holes in his credibility by claiming Putin was longing for a return to a Soviet empire with the Crimea business. That was NATO’s big mistake, forcing his hand to keep that most strategic of bases. Putin had no choice and the fact over 90% of Crimeans voted to re-join Russia sealed the deal.

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