Frank Luntz thinks that Israel has a public relations problem in the United States, which may seem surprising given that a majority of Americans favor Israel’s actions against the Palestinians. The rightwing spin doctor, a longtime advisor to Israel on how to shape American public opinion, believes that such longstanding support is fraying. “The Occupation of the American Mind” examines the history of the public relations campaign waged by the Israeli government, the U.S. government, and the pro-Israel lobby to shape American popular opinion about the Israeli occupation of Palestine, and examines the growing criticism of Israel within the U.S.