Against the Grain

Resisting Coca-Cola

Coca-Cola is the most ubiquitous of American brands, the symbol of American capitalism and culture internationally, for better and for worse. It’s been a stand-in for American modernity and a lightening rod for global opposition to US corporate and cultural hegemony. Amanda Ciafone discusses the material and immaterial products of Coca-Cola — and the resistance that has shaped the trajectory of The Coca-Cola Company. (Encore presentation.)


Amanda Ciafone, Counter-Cola: A Multinational History of the Global Corporation University of California Press, 2019


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