It’s often argued that culture is the gateway to politics — that if you can influence cultural values, it will ultimately change society as whole. In the late Sixties, the counterculture was animated by that idea, including Rolling Stone Magazine, which began in the Bay Area. Peter Richardson reflects on Rolling Stone’s debt to the counterculture – and the limits to both endeavors.
Peter Richardson, Brand New Beat: The Wild Rise of Rolling Stone Magazine UC Press, 2026