The New Environmentalism: Fad or Fundamental?
In the wake of mega-concerts like LiveEarth and films like An Inconvenient Truth and The 11th Hour, environmental issues have surged into the American mainstream. In response, consumers and corporations alike are going green. But how abiding and profound is this shift, and will it translate into political change? Host Michelle Chan speaks with Ilyse Hogue of MoveOn.org and Rafael Reyes of EcoAmerica.