KPFA uses platforms like YouTube, Facebook, Twitter and Instagram to support and promote shows, hosts, producers and events.

Social Media Team Hours and Availability

  • Tuesday – Friday, 10 am – 4 pm

If there is a need for the social media team outside of these hours, please notify the team a month in advance so special accommodations can be made. There are no exceptions, this is to address the team’s need to also have days off. Failure to make deadlines or send in necessary information will result in the social media team being unable to support you.

 

The station accounts are:

  • YouTube – @kpfaradio
  • Facebook – @KPFA94.1
  • Twitter – @kpfaradio
  • Instagram – @kpfaradio

To submit to the station’s social media platforms, please email the following to socialmedia@kpfa.org

 

Regular Posts

Posts to announce show content is best 2 days before the show airdate.  We will give preference to programmers who provide content early AND share/reshare KPFA posts on their social media accounts.  We value cross promotion.

Below is what we need from you:

  • Images
    • 1080×1080
    • jpeg, gif or png
    • in creative commons, or you got expressed permission by the owner or you took the photo.
  • Audio Sample
    • 2 min maximum
    • mp3
    • in creative commons, or you got expressed permission by the owner or you own/created the music.
  • Paragraph of information to be promoted.
    • Please include any additional accounts to be tagged in the post. Remember that tags may be different on various platforms.

 

Live Streams

Regular Programming requesting live streams need to begin coordinating with the social media team a minimum of 1 month in advance of the event.

Below is what we need from you:

  • Mandatory meeting session with social media team to plan and coordinate.
    • Everyone involved must be present. No Exceptions.
  • Run Sheet for the live stream
  • Images
    • 1080×1080
    • jpeg, gif or png
    • in creative commons, or you got expressed permission by the owner or you took the photo.
  • Background Graphic (if different from the KPFA template)
    • 1920×1080 (YouTube, Twitter and Facebook) or 1080×1920 (Instagram)
    • jpeg, gif or png
    • in creative commons, or you got expressed permission by the owner or you created the graphic.
  • Sound/Video Connection Test
    • This must be done the week before the event.
    • Date of test connection is decided at the Mandatory Meeting Session.
  • Paragraph description of show.
    • Please include any additional accounts to be tagged in the post. Remember that tags may be different on various platforms.
  • Live Stream Event
    • Call time is 1 hour before the start of the stream. All hosts, guests and support crew must be available and ready to connect and do any last minute troubleshooting. No Exceptions.

 

Special Broadcasts and Late Breaking News

Once approved by Management, your team needs to begin coordinating with the social media team a minimum of 1 month in advance of the event, and as soon as possible for late breaking news events.

Below is what we need from you:

  • Mandatory meeting session with social media team to plan and coordinate.
    • Everyone involved must be present. No Exceptions.
  • Final Program Schedule 2 weeks before Broadcast, exception for Late Breaking News.
  • Images, Logo and Poster
    • 1080×1080
    • jpeg, gif or png
    • in creative commons, or you got expressed permission by the owner, you took the photo or you created the graphic/poster.
  • Background Graphic (if different from the KPFA template)
    • 1920×1080 (YouTube, Twitter and Facebook) or 1080×1920 (Instagram)
    • jpeg, gif or png
    • in creative commons, or you got expressed permission by the owner or you created the graphic.
  • Information to be included in the ON THE DECK announcement series.  Deadlines are listed below.

 

Monthly Announcements – ON THE DECK

1st Fridays of each month

Every month, KPFA releases a video segment announcing upcoming shows and events happening around the station. To be included in the announcements, information must be submitted by the deadlines below. No Exceptions.

The information should include a 1 paragraph description, imagery and any audio to be used for the announcement. If you need help creating an announcement, please contact the social media team at socialmedia@kpfa.org.

 

The 2022 ON THE DECK series content submisstion deadlines and release dates:

Submit content to socialmedia@kpfa.org

  • January – Submit content by December 30, 2021
  • February – Submit content by January 24, 2022
  • March – Submit content by February 24, 2022
  • April – Submit content by March 24, 2022
  • May – Submit content by April 28, 2022
  • June – Submit content by May 26, 2022
  • July – Submit content by June 23, 2022
  • August – Submit content by July 28, 2022
  • September – Submit content by August 25, 2022
  • October – Submit content by September 29, 2022
  • November – Submit content by October 27, 2022
  • December – Submit content by November 24, 2022

 

* The social media team cannot guarantee posts that do not meet deadlines or fail to follow guidelines