Before there was Rove, Lee Atwater wrote the race baiting, fear mongering (and until recently) winning play book for Republican campaigns. The man behind the Willie Horton ad. Perhaps if he had lived long enough to run George H. W. Bush's re-election campaign the world would be a very different place right now. "How could a Southerner with a deep resentment of Eastern elites ally himself with the Bushes?" asks the film's director, Stefan Forbes. "In Boogie Man
we witness George W. finding his feet under Atwater's expert tutelage."